Utilities Marketing Mix Modeling

Enhance Customer Engagement with AI-Driven Utilities Analytics

In the utilities sector, engaging customers and driving program adoption is critical. Polaris Research’s omnichannel analytics optimize digital campaigns, direct mail, and community outreach to boost participation in energy efficiency or billing programs. With over 20 years of expertise, our AI-driven insights deliver measurable results across urban and rural markets.

Why Utilities Choose Polaris

Our analytics incorporate customer behavior, regulatory trends, and regional dynamics to craft strategies that resonate. From promoting smart meter adoption to increasing renewable energy enrollments, we track campaign effectiveness to maximize engagement. Our case studies show a 17% increase in qualified leads for the same budget on behalf of a major utilities provider.

Key Benefits for Utilities Marketing

  • Granular Insights: Optimize campaigns by region or customer segment.

  • AI-Driven Strategies: Maximize engagement for billing or sustainability programs.

  • Proven Growth: Drive measurable increases in customer participation.

26% increase in media ROI

Case Study - Utilities

Challenge

Improve media effectiveness, enable measurable planning tools, and provide ongoing media performance reporting.

SOLUTION

Custom omnichannel attribution and optimization model and subscription to Marketing Mix Manager® with built in planning tools. View demo here.

RESULTS

  • 26% lift in Media ROI

    • Optimized weekly ad spend, allocation across TV dayparts, streaming video, and brand vs. non-brand search.

    • Delivered an additional 14% lift in daily digital conversion rates through optimizing daily impression delivery across all digital tactics.

  • Quantified the pricing elasticities for various plan type.

  • Quantified the impact of weather & energy price fluctuations on business.

Ready to Elevate Your Business?

Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!