The Next Generation of Omnichannel Attribution Intelligence


Maximize Media Return-on-Investment Across Every Sales Channel


Increase Media Effectiveness at Every Touchpoint


Arm Yourself with Real-Time Decision-Making Intelligence


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Platform Overview

With more than 20 years of experience behind us and engineered by Polaris Research, Inc., our next generation omnichannel performance marketing platform empowers your organization to continuously improve media & marketing performance and increase return-on-investment (ROI) throughout your footprint.

Our approach to omnichannel attribution modeling is the key to delivering robust omnichannel solutions.  We leverage machine learning and artificial intelligence (AI) techniques to cascade models from a company's portfolio footprint to all 210 Nielsen DMA’s and to an unlimited number of stores or locations within each DMA, as illustrated below. 

Our proprietary system enables us to deliver extremely reliable results, that break down and sum up across a company's entire footprint, with a value proposition (quality / cost) that is virtually unparalleled.

Through Marketing Mix Manager®, we will put all the power of the statistics and intelligence at your fingertips.  Continue reading below for subscription benefits, capabilities, and what you need to get started.

Subscription Benefits

Our subscription-based approach fits all budgets and routinely generates ROI improvements of 20%+ within six months of subscription activation ... and in some cases, we can even leverage existing, internal marketing mix models to power the platform.

Call or email today for a complementary consultation.

The illustrations below reflect the many capabilities that our clients leverage on a daily basis to improve marketing performance.

Portfolio, DMA & Store Level Media ROI Reporting, DMA Sales Penetration

Marketing Effectiveness by Medium / Tactic

Sales Forecasts, Performance to Target, Weekly Media Contributions

Year-Over-Year Media Sales Contributions & ROI Trending

DMA-Level Media-Stimulated Sales, ROI Reporting & Penetration Heatmaps

Store-Level Media-Stimulated Sales & ROI

Impact of the Economy on Your Business

Optimize Spending, Plan Budgets, Flight Media


Optimization with Full Media Constraint Capabilities

52-Week Media Calendar Development

Media Calendar Sales, Revenue, ROI & Marketing Effectiveness® (MES®)

Media Calendar Contributions & Weekly Results During Outlook Period

Media-Build Curves

Optimal Media Flights

General Subscription Cost Guidelines

With subscriptions starting as low as $2,500 / month with existing models, clients have great flexibility in customizing requirements to meet their needs.  

Subscription costs are based on capabilities included in the subscription (Media Performance Reporting, Forecasting, Macroeconomic Leading Indicators, Simulation, Optimization & Media Calendar Development) & the complexity & number of models authorized.  The availability of data or accelerated development timelines may also impact total costs.

Polaris Research, Inc., is the company.  Marketing Mix Manager® is the platform.  The combination is powerful!

Polaris Research, Inc.

Founded in January 1999 by Dr. Roy W. Ralston, Polaris Research is a recognized industry leader in combining hard science, dynamic media activities, and marketing strategies into powerful sales and revenue growth engines.  Leveraging cutting-edge econometric, AI, and research solutions, we continuously improve our clients' ROI in marketing, advertising, and operations through the application of advanced methods, tools, techniques, and management philosophies.  

Tools to Grow Your Buisness

Our digital subscription portal, Marketing Mix Manager®, supports omnichannel performance marketing reporting, media mix simulation, omnichannel optimization, target setting, and media calendar planning for all our clients.  It is our “next-generation” toolkit that will continue to support all-media measurement long after digital cookies are retired.

Capabilities to Support All Your Needs

Our complete range of services include omnichannel attribution / optimization (weekly spend data), multimedia attribution / optimization (daily impressions data), website traffic modeling (stimulated and organic traffic), discrete choice target modeling, attitudinal / behavioral segmentation, lifetime value (LTV) modeling, direct response campaign reporting and support, brand loyalty / customer value / customer experience survey indexing / analysis / linkage modeling, and just about anything else that your company needs to succeed!

An Unparalleled History of Success

We have case study after case study illustrating gains of 20%-30% in client sales and revenue out of the gate.  We can put this history of success to work for you immediately.  Contact us today!