The Next Generation of Omnichannel Attribution Intelligence
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Maximize Media Return-on-Investment Across Every Sales Channel
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Increase Media Effectiveness at Every Touchpoint
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Arm Yourself with Real-Time Decision-Making Intelligence
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Forecast Impact of the Economy on Your Business
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Polaris Research, Inc., is the company. Marketing Mix Manager® is the platform. We generate dominant, evergreen, competitive advantages that power your company's continuous marketing performance improvement, every day, all year long.
Polaris Research, Inc.
Founded in January 1999 by Dr. Roy W. Ralston, Polaris Research is a recognized industry leader in combining hard science, dynamic media activities, and marketing strategies into powerful sales and revenue growth engines. Leveraging cutting-edge econometric, AI, and research solutions, we continuously improve our clients' ROI in marketing, advertising, and operations through the application of advanced methods, tools, techniques, and management philosophies.
Tools to Grow Your Buisness
Our digital subscription portal, Marketing Mix Manager®, supports omnichannel performance marketing reporting, media mix simulation, omnichannel optimization, target setting, and media calendar planning for all our clients. It is our “next-generation” toolkit that will continue to support all-media measurement long after digital cookies are retired.
Capabilities to Support All Your Needs
Our complete range of services include omnichannel attribution / optimization (weekly spend data), multimedia attribution / optimization (daily impressions data), website traffic modeling (stimulated and organic traffic), discrete choice target modeling, attitudinal / behavioral segmentation, lifetime value (LTV) modeling, direct response campaign reporting and support, brand loyalty / customer value / customer experience survey indexing / analysis / linkage modeling, and just about anything else that your company needs to succeed!
An Unparalleled History of Success
We have case study after case study illustrating gains of 20%-30% in client sales and revenue out of the gate. We can put this history of success to work for you immediately. Contact us today!
Our Philosophy
The client's journey begins with data. Critical inputs include macroeconomy / marketplace, media & marketing data which we link to your sales and revenue. These data elements are included in all our platform developments.
We model a holistic view of the customer experience and decision processes emulating movement of a prospect through the Consumer Decision Funnel from awareness to consideration to search on through choice / purchase, repurchase, and brand advocacy.
Our platforms support company portfolios / footprints, all 210 Nielsen DMAs, and an unlimited # of stores / locations, as well as Global Brands and an unlimited number of supporting countries around the globe.
We generate continuous marketing performance improvement through three phases or dimensions at the MACRO level (1. Omnichannel Attribution & Optimization) and at the MICRO level (2. Multimedia Attribution - MMA & 3. iCAT incrementality testing).
MACRO Omnichannel Attribution & Optimization models weekly spend and optimizes weekly budgets. Budgets are rolled down to the campaign level where MICRO Multimedia Attribution optimizes daily tactic impressions to maximize daily sales rates. Within tactics, iCAT's test creative and other elements to incrementally improve and stairstep in-tactic performance.
Our approach generates a fully integrated view and measurement system from the Footprint to the campaigns in a way that Marketing Mix (based on market functions) and Multi-trait Attribution (MTA, based on individual probability functions) could never achieve. Individual probabilities do not aggregate neatly to market functions across times, space, and prospect segments. Our fully-market-function approach resolves this mismatch & enables our clients to truly optimize all activity from the broadest strategy to the most specific impression.
Client Testimonials
Individual client platforms have continuously operated for as long as 12+ years. We value the client relationship and strive every day to make a difference in each and every client's business.
Travel & Leisure Client
"For more than a decade, our company has leveraged Marketing Mix Manager® to continuously improve the effectiveness of our media plans and to evolve into new media and tactics. We are optimizing the spend and flighting for 18 different media and tactics plus several operational and macroeconomic inputs. “
Telecommunications & Entertainment Client
“Marketing Mix Manager® improved our sales 15% after just the first quarter of operation. The rolling forecast was accurate to less than 1% error a year out, allowing rapid response to competitors and other external market events.”
Demo Video
Explore what we can do for you TODAY!
Platform Overview
With more than 20 years of experience behind us and engineered by Polaris Research, Inc., our next generation omnichannel performance marketing platform empowers your organization to continuously improve media and marketing performance and increase return-on-investment (ROI) throughout your footprint.
Our machine learning and artificial intelligence (AI) cascade techniques automate DMA, store / location, and Global Markets modeling reducing client costs, enhancing quality, and reducing turnaround time.
Our proprietary system enables us to deliver extremely reliable results, that break down and sum up across a company's entire footprint, with a value proposition (quality / cost) that is virtually unparalleled.
Through Marketing Mix Manager®, we will put all the power of the statistics and intelligence at your fingertips. Continue reading below for subscription benefits, capabilities, and what you need to get started.
Subscription Benefits
Our subscription-based approach fits all budgets and routinely generates ROI improvements of 20%+ within six months of subscription activation ... and in some cases, we can even leverage existing, internal marketing mix models to power the platform.
Call or email today for a complementary consultation.
The illustrations below reflect the many capabilities that our clients leverage on a daily basis to improve marketing performance.
Portfolio, DMA & Store Level Media ROI Reporting, DMA Sales Penetration
Marketing Effectiveness by Medium / Tactic
Sales Forecasts, Performance to Target, Weekly Media Contributions
Year-Over-Year Media Sales Contributions & ROI Trending
DMA-Level Media-Stimulated Sales, ROI Reporting & Penetration Heatmaps
Store-Level Media-Stimulated Sales & ROI
Impact of the Economy on Your Business
Optimize Spending, Plan Budgets, Flight Media
Simulation
Optimization with Full Media Constraint Capabilities
52-Week Media Calendar Development
Media Calendar Sales, Revenue, ROI & Marketing Effectiveness® (MES®)
Media Calendar Contributions & Weekly Results During Outlook Period
Media-Build Curves
Optimal Media Flights
General Subscription Cost Guidelines
With subscriptions starting as low as $2,500 / month with existing models, clients have great flexibility in customizing requirements to meet their needs.
Subscription costs are based on capabilities included in the subscription (Media Performance Reporting, Forecasting, Macroeconomic Leading Indicators, Simulation, Optimization & Media Calendar Development) & the complexity & number of models authorized. The availability of data or accelerated development timelines may also impact total costs.
CONTACT US
Info@MarketingMixManager.net
1.888.403.6008