Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to quanitfy and optimize ROI across the entire media landscape.
Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings.
Why Polaris
Quality
One integrated system of equations drive and optimize business results; Portfolio-DMA-Stores-Campaigns and back.
20+ years of media-agnostic platform development.
Our evergreen platforms get smarter over time.
Relationship
30 years of F500 partnerships and Agency/Media/Holdco experience.
Direct access to System Architects.
Lasting relationships; platforms in operation for up to 13 years.
Value
Customized, outcome-based solution.
Quality of the solution for the price paid is best-in-class.
All projects completed on time, every time, and within budget.
Global coverage.
"For more than a decade, our company has leveraged Marketing Mix Manager® to continuously improve the effectiveness of our media plans and to evolve into new media and tactics. We are optimizing the spend and flighting for 18 different media and tactics plus several operational and macroeconomic inputs.“
Travel & Leisure Client
Roy W. Ralston, Ph.D.
President / CEO
Dr. Roy W. Ralston founded Polaris Research, Inc., in January 1999. Headquartered in Austin, Texas, Polaris Research is a full-service research firm providing services in econometric modeling & consulting including:
Omnichannel attribution modeling & optimization, sales & revenue forecasting, call center performance optimization, etc.
Customer retention systems, customer segmentation, continuous marketing performance improvement strategies
Market share linkage platforms and competitive intelligence
Best-in-class employee & customer survey design
Customized simulation and dashboard reporting software; Marketing Mix Manager®.
These platforms are supported through specialization in high-end analytics including techniques such as structural equation modeling, covariance structure modeling, conjoint analysis, regression analysis (OLS, non-linear, logistic, multinomial logistic, probit, etc.), time-series analysis & forecasting, and optimization techniques.
Dr. Ralston has 25 years of experience across various industries including
Communications / Utilities
Travel / Entertainment / Leisure
Automotive
Restaurant / QSR
Call Centers
Packaged Goods
Appliances
Grocery
Retail
Technology
Insurance
Financial Services
Defense
Healthcare
Pharmaceuticals
Residential Services
Housing
Education
Dr. Ralston received his bachelor’s degree in communication management from Spring Hill College, in Mobile, Alabama; a master’s degree in interpersonal / organizational communication from the University of Arkansas at Little Rock; and a doctorate in sociology from the University of North Texas with a minor in econometrics and specialization in statistics.
Dr. Ralston actively publishes and presents with articles appearing in the Journal of Business Research, The American Journal of Economics and Sociology, Public Personnel Management, Marketing News, Quirk’s Marketing Research Review, Social Behavior and Personality, Journal of Current Issues in Finance, Business and Economics, New Business and Finance Research Developments (book published by Nova Publishers), and Progress in Economics Research (book published by Nova Publishers). Member-elect of Alpha Kappa Delta (International Sociology Honor Society).