Marketing Mix Manager is a powerful AI-driven platform designed to connect media spend and external market forces to measurable outcomes like leads, sales, and revenue.

In today’s complex media landscape, achieving optimal marketing performance requires a sophisticated approach that balances high-level strategy with granular execution. At Polaris Research, Inc., our Omnichannel Attribution & Optimization framework leverages the interplay between macro and micro marketing analytics to drive millions in savings and maximize ROI across media channels.

Imagine you’re running a massive advertising campaign across TV, social media, radio, and billboards. You’re spending millions, but how do you know which ads are driving sales? Are you wasting money on channels that don’t deliver? Polaris Research, Inc., a leader in marketing analytics, has a game-changing approach to answer these questions.

Imagine you’re a major retailer spending millions on advertising across the country. You know your campaigns are working overall, but are they performing equally well in Chicago versus Miami? Are certain stores driving more sales from your TV ads? Is one product flying off the shelves because of your social media push? Polaris Research, Inc., a leader in marketing analytics, has a powerful answer.