Omnichannel Attribution & Optimization

  1. Quantify sales contributions for each medium.

  2. Calculate ROI for each medium.

  3. Understand elasticity to increase ROI.

  4. Plan, forecast & track progress to goals.

Line graph titled 'Marketing Effectiveness Statistic MES'
Icon for Advertising and Media

Quantify, Optimize, and
Forecast Media &
Advertising Performance

  • Quantify contribution of media and advertising to brand, store traffic, and revenue.

  • Optimize media and creative to maximize ROI and minimize CPS.

  • Generate accurate traffic/revenue forecasts and set year-end financial targets.

Icon for Customer Experience

Analyze the impact of brand
and customer experience on
sales and revenue.

  • Brand awareness (surveys, social mentions), sentiment (NPS, social media sentiment analysis), or engagement (website visits, social interactions).

  • Customer Experience Metrics: Customer satisfaction (CSAT), Net Promoter Score (NPS), customer retention rate, or average resolution time.

Icon for Leading Macroeconomic Indicators

Quantify the impact of
macroeconomic factors (CPI, Inflation, Weekly Wages, etc.)

  • Know which macroeconomic leading indicators (MLIs) are critical to your bottom line.​

  • Understand how long it takes for changes in the MLIs to impact your business.​

  • Time your media planning to leverage upturns & mitigate downturns.​


“We improved our sales 15% after just the first quarter of operation and the rolling forecast was accurate to less than 1% error a year out, allowing rapid response to competitors and other external market events.”

Telecommunications & Entertainment Client


Retail Case Study

Over the course of 7 years, through the COVID-19 pandemic and thereafter, ongoing continuous improvement efforts have generated significant gains for our client in both store and web sales.

Bar chart illustrating the performance data with five categories, showing percentage changes: media spend down 21%, same-store revenue up 10%, cost-per-sale down 16%, media return on investment up 41%, earnings per share up 32%.

How We Do It

Omnichannel Attribution & Optimization

Polaris Research delivers a powerful Omnichannel Attribution & Optimization solution that drives exceptional results for large advertisers. Our integrated approach models media, pricing, promotions, creative, customer experience, and external factors to optimize sales and revenue.

Key Benefits:

  • Maximized ROI: Continuous improvement cycles enhance media impact at both portfolio and campaign levels, ensuring efficient budget allocation and increased sales.

  • Holistic Insights: Comprehensive views across customers, products, channels, and markets empower data-driven decisions.

  • Precision Optimization: Macro-level budget adjustments and micro-level campaign enhancements work in tandem to boost performance.

  • Accurate Attribution: Advanced structural equation modeling overcomes last-touch attribution flaws, properly crediting awareness-building media for driving search and sales.

  • Flexible & Scalable: Tailored to any industry, our solution incorporates traditional and custom metrics, from brand loyalty to employee surveys, for a complete performance picture.

With Polaris, large advertisers achieve smarter media investments, stronger customer engagement, and sustained growth through our proven, iterative optimization system.

>> Quantify media elasticity / impact.

>> Decompose sales by medium / tactic.

>> Calculate ROI & CPS.

>> Optimize your marketing mix.

>> Forecast sales, revenue, etc.

Marketing Mix Manager®

Your Performance Marketing Portal

Polaris Research’s Marketing Mix Manager® is a secure, subscription-based online portal tailored to large advertisers’ needs, delivering customized reporting and optimization tools. Key Benefits for Large Advertisers: Flexible Reporting: Access real-time performance marketing reports and forecasts at any cadence—daily, weekly, monthly, quarterly, or custom periods—with metrics like media-specific sales, ROI, and CPS. Powerful Planning: Utilize robust optimization and calendar planning features, with granular insights down to all 210 Nielsen US DMAs and store locations. Actionable Insights: Gain day-to-day, year-to-date, and year-end outlooks to track performance against sales targets, empowering data-driven decisions. Customizable & Scalable: Tailored reporting solutions ensure universal success across industries, putting comprehensive planning power at your fingertips. Marketing Mix Manager® streamlines performance tracking and optimization for maximum impact.

Marketing Mix Manager® DEMO

Clients

Companies:

Agencies:

Contact Us


We deliver tailored, data-driven solutions with transparency and agility to drive your success.

  1. Contact Us

  2. No Cost Consulting

  3. Proposal


“I love working with Dr. Ralston and his team. They understand our business and have a had huge impact on our performance.”

Hotel Client


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