Marketing Mix Manager^®

Our online portal for all-media reporting, planning, and forecasting capabilities.

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Welcome to Marketing Mix Manager® where we link your media spend and external market forces to your leads, sales, and revenue to quantify and continuously improve media performance and ROI.

Our platform has evolved over 20 years to now deliver AI-enabled planning, reporting, and forecasting at the Portfolio or total footprint, DMA and store or location levels, by channel, with accuracy to within 1-3% of actual sales. As a result, our clients have saved tens of millions of dollars in enhanced operational efficiency through a clear view into the future of their business.Hello, World!

Powerful optimization and calendar planning capabilities with roll-down to all 210 Nielsen US DMA’s as well as stores / locations.
Day-to-day, week-to-week, month-to-month, quarterly, year-to-date, and year-over-year view of media performance (e.g., media-specific sales contributions, ROI, CPS, etc.).
Year end (YE) outlook forecast vs. sales target.
Custom date / time period reporting.