Travel & Leisure Marketing Attribution

Boost Bookings with GDPR-Compliant Travel Analytics

Capturing demand in travel and leisure requires precision across booking platforms and social media. Polaris Research’s GDPR-compliant attribution solutions optimize campaigns with AI-driven insights, tailored to seasonal trends and destinations. Our 20+ years of expertise drive bookings and loyalty.

Why Travel Brands Choose Polaris

Our analytics track the effectiveness of inspirational content, last-minute deals, and traditional ads, factoring in customer preferences and economic conditions. From hotels to airlines, we deliver granular insights to optimize marketing spend.

Key Benefits for Travel Marketing

  • Privacy-Compliant: Future-proof analytics for GDPR and CCPA compliance.

  • Targeted Insights: Optimize campaigns for specific destinations or seasons.

  • Measurable Growth: Boost bookings and customer loyalty.

A person working on a silver laptop with a world map tablecloth, surrounded by a smartphone, a hat with headphones, a notebook, a cup, and markers.

Case Study - Travel & Leisure

Challenge

Quantify impact of media & marketing tactics on website traffic and optimize the mix to maximize the traffic.

Solution

Marketing Mix Optimization Platform for Website Traffic

Results

  • Eleven media / tactics were linked to website traffic

  • The eleven media / tactics generated about 70% of total website traffic

  • Through optimization of a flat budget, website traffic increased 23% in the first year and another 15% in the second year

  • Year-over-year increase were seen in all Key Performance Metrics (KMP’s) including click throughs, time on sight, and conversions

  • All media ROI increased from less than $9.50 / $1.00 in Year 1 to more than $14.00 / $1.00 in Year 3.

A timeline and bar graphs showing media spend, media-stimulated bookings, media-stimulated revenue, and all-media ROI growth from Year 1 to Year 12, with detailed milestones and models listed alongside the graphs.

The Evolution of the Platform

Ready to Elevate Your Business?

Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!