Telecommunications Brand & Customer Retention Analytics

Reduce Churn and Boost Subscriptions with Cookie-Free Analytics

In the fast-paced telecommunications industry, reducing churn and driving subscriptions is critical. Polaris Research’s omnichannel attribution solutions optimize TV, social media, and in-store campaigns with cookie-free, GDPR-compliant analytics. Our 20+ years of expertise ensure tailored strategies that enhance customer lifetime value.

Why Telecoms Trust Polaris

Our AI-infused analytics factor in churn rates, competitive pressures, and technological trends to deliver precise insights. From regional media markets to national campaigns, we track campaign effectiveness to optimize budgets for upgrades and subscriptions.

Key Benefits for Telecommunications

  • Cookie-Free Analytics: Future-proof solutions for privacy-conscious markets.

  • Granular Insights: Optimize campaigns by region or customer segment.

  • Proven Impact: Drive measurable growth in subscriptions and loyalty.

Young woman with red hair wearing a headset with microphone, smiling at work in an office or call center environment.

Case Study - Telecommunications

Challenge

Quantify the impact of stronger customer experience scores across 57 lines-of-business (LOB’s) on total company revenue.

Solution

  1. Developed survey-based Customer Loyalty Index (CLI)

  2. Combined CLI’s by LOB

  3. Developed a time-series based model linking service quality metrics to CLI’s and CLI’s to total revenue

  4. Supported service optimization with quality-control reporting

  5. Forecasted total revenue to track actual revenue gains toward revenue targets

Results

  • Improvements in service quality produced a annual lift of $525MM (+3.5%) lift in total revenue.

  • The overall ROI, including the costs to improve service quality, was 21%

  • Quarterly forecasts averaged 3.1% mean absolute percent error (MAPE)

Ready to Elevate Your Business?

Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!