Retail Omnichannel Analytics

Maximize Sales with Privacy-Forward Retail Analytics

Retail success demands understanding consumer behavior across e-commerce, physical stores, and social platforms. Polaris Research’s omnichannel analytics optimize Black Friday campaigns, email promotions, and influencer partnerships with privacy-forward, GDPR-compliant insights. With 20+ years of expertise, we drive measurable sales growth.

Retail Strategies That Deliver

Our AI-driven analytics incorporate seasonal trends, customer loyalty, and economic conditions that enable you to craft strategies that resonate. From online marketplaces to brick-and-mortar stores, we provide granular insights to boost conversions.

Key Benefits for Retail Marketing

  • Privacy-Forward: Compliant with GDPR and CCPA for sustainable strategies.

  • Granular Insights: Analyze performance by media at the portfolio, DMA, and store level.

  • Proven Results: Drive sales growth for product launches and promotions.

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Empty restaurant with green booths, wooden tables, large windows, pendant lights, and a wooden ceiling, illuminated by natural and artificial lighting.

19%
lift in store traffic

30%
increase in ROI

Case Study - Retail

Challenge

  1. Optimize our client’s multi-channel mix to maximize store traffic, net sales / revenue, average order value, and Media Return-On-Investment (ROI)

  2. Quantify & control for macroeconomic and customer experience impacts

Solution

Implementation of Polaris’s Marketing Mix Optimization & Sales Forecasting Platform.

Results

  • Through the course of the first 24 months of the platform, continuous marketing performance improvement, powered by Marketing Mix Manager®, generated:

    • +19% lift if Store Traffic

    • +26% increase in Upsell / Net Sales

    • +30% improvement in All-Media ROI

  • Primary macroeconomic & customer experience impacts included

    • A 1% increase in gas prices generates 5.5% downward pressure on store traffic

    • A 1% improvement in consumer confidence increase store traffic buy 6.8%

    • A 1% increase in Avg. Customer 5-Star Rating boost store traffic by 1.4%

    • A 1% increase in customers who are Likely-to-Recommend increases store traffic by 0.7%

Ready to Elevate Your Business?

Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!

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