Insurance Media Mix Modeling

Grow Policyholders with AI-Driven Insurance Analytics

How can insurers boost lead generation and retention in a competitive market? Polaris Research’s omnichannel analytics optimize digital ads, direct mail, and agent-driven campaigns with AI-driven insights. With 20+ years of expertise, we deliver tailored strategies to drive policy sign-ups and sustainable ROI across home, auto, and life insurance sectors.

Tailored Solutions for Insurance Success

Our analytics factor in brand reputation, customer service performance, and market trends to maximize conversions. From regional campaigns to national rollouts, we provide granular insights into campaign performance across online and offline channels. Our case study below highlights a 17% increase in qualified leads for a leading insurer through optimized digital and agent-driven efforts.

Key Benefits for Insurance Marketing

  • Actionable Insights: Target high-value leads by region or product line.

  • AI-Driven Precision: Optimize campaigns for measurable growth.

  • Proven Results: Drive policy sign-ups and customer retention.

17% increase in qualified leads for the same budget

Case Study - Insurance

Challenge

Quantify impact of a multi-media marketing mix on qualified leads & policy sales in the property & casualty insurance industry.  Media / Tactics included DRTV, Display, Search, Print, Radio, Direct Mail & Shared Mailers.

Solution

Customer Omnichannel Attribution & Optimization model and subscription to Marketing Mix Manager®.

Results

  • Optimizing the marketing mix with the same budget increased qualified leads by 17% and decreased cost-per-sale (CPS) by 6%.

  • In a signal that media still works even in down economies, almost 1/3 (32%) of the policy sales at risk due to soft economic conditions were “won back” by media.

  • Accuracy of 3-month forecast outlook averaged 0.26% Mean Absolute Percent Error (MAPE).   

  • Consumer Confidence is a strong leading indicator of consumer response.  Negative impacts of declining consumer confidence can be partially mediated by effective and efficient media planning and strategy.

Ready to Elevate Your Business?

Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!