Healthcare Omnichannel Optimization

Navigating patient acquisition and regulatory constraints is a challenge. Polaris Research’s healthcare marketing analytics identify which campaigns—digital ads, community outreach, or provider partnerships—drive engagement and conversions. We incorporate patient trust, regional healthcare trends, and seasonal demand to deliver tailored strategies. Our cookie-free, GDPR- and CCPA-compliant solution ensures compliance while optimizing ROI. From a 276% increase and ROI for an urgent care center to enhancing provider outreach, our case study shows the results. Transform your healthcare marketing today.

  • Key Benefits:

    • Compliant with privacy regulations like GDPR and CCPA

    • Targeted insights for patient and provider campaigns

    • Measurable growth in patient engagement

Exterior view of an urgent care clinic at dusk with illuminated sign and large glass windows showing modern interior lighting.

Case Study - Healthcare

Challenge

Quantify impact of all media & marketing tactics on urgent care visits for national chain of clinics

Solution

Implementation of Polaris’s Marketing Mix Optimization & Sales Forecasting Platform.

Results

  • Inputs included radio, print, display, search, direct mail, email, shared mail, out-of-home, promotions and several other tactics.

  • All media / tactics are statistically significant and generate in excess of 15% of total patient visits.

  • Year-Over-Year optimization increased annual media stimulated patient visits 5X over a 4-year period.

  • From Year 1 to year 4, Return-on-Investment (ROI) increased by 276%.

  • Efficiency improvements continued into the 4th year despite a lower overall budget.

  • The platform was also used by revenue management to generate 3-year forecast outlook of total patient visits and revenue.  Based on weekly data, forecasts made 52 weeks in advance for the next fiscal year (12 months out) were 7% low vs. actual.

Ready to Elevate Your Business?

Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!