Tired of Marketing Measurement Mayhem?

In a world drowning in data silos, privacy headaches, and half-baked tools, it's hard to know what's really driving your revenue. As a CMO or media leader, you're bombarded with promises from MTA, MMM, incrementality tests, and more, each claiming to be the silver bullet. But without clarity, you're flying blind on budget decisions.

Polaris's Omnichannel Attribution & Optimization is the gold standard.

Simple, privacy-safe, and proven to boost ROI by 20-30% for large advertisers.

No stats degree required.

See Our Case Studies
Schedule a Call

Used by Fortune 500 retailers, CPGs, and QSR brands for over 30 years | No data-science team required

Logo of La Quinta by Wyndham featuring a stylized sun with rays.
White McDonald's logo on a black background.
AT&T logo with stylized globe and the text 'AT& T' next to it.
A white NASA logo on a black background, featuring a stylized letter 'N' and 'A' with a circular design resembling an orbit or satellite.
Logo of PetSmart with bold white letters on a black background.
A black background with the white Nationwide logo featuring a stylized eagle and the word "Nationwide" underneath.
The word 'HUMANE' written in large, bold, white letters with a black background.

The Problem: Why Marketing Leaders Are Stuck in Statistics

You're not alone. Large advertisers spend billions on media, yet 70% of executives report struggling to connect the dots between channels, brand efforts, customer experience (CX), and the economy.

  • Fragmented Tools: MTA tracks clicks but ignores TV or in-store magic. Traditional MMM crunches numbers but misses real-time synergies. Incrementality tests? Great for one ad, useless for your full mix.

  • Privacy & Data Nightmares: Cookie crumble + regulations = unreliable insights. You're left guessing on cross-channel impact.

  • Macro Blind Spots: Inflation spikes, wage shifts, or recessions tank sales—yet most solutions pretend they don't exist.

  • Time Sinks: Months of setup for vague results that don't scale to your omnichannel world (digital + offline + everything in between).

The result? Wasted budgets, frustrated teams, and boards demanding proof you don't have. It's time to cut through the noise.

Digital dashboard displaying various graphs and data charts with a dark background, illuminated in blue and green hues.

The Solution: Omnichannel Attribution & Optimization - Your Executive Cheat Sheet

Forget the jargon. Think of it as your marketing GPS: It maps every touchpoint in the customer journey, from social scroll to store shelf, quantifying what drives sales, forecasts future wins, and optimizes budgets, brand, and CX.

Powered by Polaris Research, our solution blends the best of MMM (big-picture strategy) and MTA (touchpoint precision) with AI smarts. No complex setups, just plug in simple data like weekly sales, ad spends, and promotions. We add in the macro trends (CPI, wages, inflation) and in 4 weeks, get:

  • Quantify media impact on brand, traffic & revenue while optimizing spend/creative for maximum ROI.

  • Accurate forecasting to confidently set financial targets.

  • Granular Insights: DMA- and store-level breakdowns to spot winners (e.g., "TV + email = 25% lift").

  • Brand & CX Impact: Measure how loyalty and experience supercharge revenue.

  • Macro Mastery: Adjust for economic curveballs, ensuring resilient forecasts.

  • Privacy-First: Uses aggregated, first-party data. No cookies, no compliance drama.

It's built for leaders like you: Fast, flexible (regular updates), and actionable, turning "What if?" into "Here's how we grow 15% next quarter."

Week 1

Inputs

Weekly Spend & Sales, Promotions & Pricing, Product Launches, Creative Executions, Brand & CX Metrics

Weeks 2 - 4

Modeling

Data Prep, Development & Learning, Model Execution, and Analysis

Week 5

Results

Findings, Recommendations, and Forecasted Improvements in ROI and Revenue.

Why Polaris?
The Gold Standard in a Crowded Market

We've helped Fortune 500 brands reclaim control amid the measurement madness. Here's what sets us apart:

  • Speed: 4 weeks to results

  • Granularity: Store/DMA-level precision

  • Synergies: Captures cross-channel magic

  • Privacy: Safe, aggregatred history

  • Simple Inputs: Weekly spend, sales, impressions

  • ROI Lift: 20 - 30% proven gains

“We improved our sales 15% after just the first quarter of operation and the rolling forecast was accurate to less than 1% error a year out, allowing rapid response to competitors and other external market events.”

Telecommunications & Entertainment Client

Real Results: From Chaos to Clarity

Large Retailer | 2018 – 2024 Real Results

Media Spend DOWN

21%

Same-Store Sales UP

10%

Media ROI UP

41%

Earning per Share UP

32%

While direct competitors were flat or declining during the same period (including COVID).

See More Case Studies

Ready to Demystify Your Marketing?

Stop guessing. Start growing. Book a 15-min introductory call to find out how we can help.

Schedule an Introductory Call