Automotive Marketing Attribution

How can automotive brands drive showroom visits and sales in a competitive market? Polaris Research’s omnichannel attribution pinpoints which campaigns—TV ads, digital promotions, or dealership events—deliver results. We factor in brand loyalty, regional market dynamics (e.g., gas prices), and economic shifts to optimize campaigns. Our analytics track how marketing effects build or fade, ensuring maximum impact. With a privacy-compliant approach, we’ve boosted ROI for major automotive brands, as shown in our case study below. See how Polaris can accelerate your revenue growth.

  • Key Benefits:

    • Granular insights into regional dealership performance

    • Privacy-compliant analytics for sustainable strategies

    • Proven ROI increases for new model launches

A blue luxury sedan drives on an open highway with a scenic background of mountains and a partly cloudy sky.

Case Study - Auto

Our Marketing Mix Optimization & Sales Forecasting Platform answered all of the tough questions posed by our clients:

Q: Measure media elasticity for advertised (primary) and non-advertised (other) vehicle nameplates.
A: Media elasticity was ~60% higher for other nameplates compared to primary nameplates.

Q: Assess media contributions to sales volumes
A: Key sales drivers: Network TV, Lower Digital Funnel, and Consumer Print. Highest marginal ROI: Local Dealer Spot TV, Consumer Print, VOL SEM, Radio, Primary Nameplate Spot TV, Spot Cable.

Q: Optimize marketing mix for maximum sales
A: Our model’s reallocation of the existing budget increased marginal ROI by ~1.5% and showed that $11M in incremental spend would boost ROI by ~6.5%.

Q: Identify media spend needed to achieve a 3% market share increase
A: A 5.3% increase in industry spend share achieved the 3% market share goal, with 44% impact in the current quarter and 56% over the next four quarters.

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Don't let outdated strategies hold you back. Contact Polaris Research today for a free consultation on the next level of marketing mix modeling and start optimizing your business for real, measurable success. Let's turn your data into dollars!